about us

Hello, I'm Toene, the owner of That's Not Fair, London (TNF London), an independent children's clothing brand and shop; everything is created and produced in Hackney.

TNF London is a black-owned business and I take pride in bringing community together to create a network of diverse children and parents alike..

At TNF London, we believe in the power of youth, creativity, and community. We’re not just a shop; we’re a movement against disposable fashion, promoting a sustainable and mindful lifestyle.