91 Dalston Lane

Dear Friends,

January 2025 marked not an ending, but the start of a new chapter.

91 Dalston Lane has been more than just a shop; it’s been a home to so many beautiful moments shared with you all. Thank you for the unwavering support, for trusting us with your little ones, and for filling the shop with warmth and joy. Your stories, laughter, tears, and the friendships we’ve built along the way have made That’s Not Fair London so much more than a Shop but a living, breathing community!

We’ve outgrown this beloved little corner of Dalston, and whilst bittersweet, we’re thrilled to share that exciting plans are firmly underway for our next Hackney chapter! 

Later this year, we’ll reopen in a wonderful new location just a stone’s throw away. The new space will bring together everything under one roof: shop, a fully-fledged design and sewing studio and play space.

Our mission has always been about nurturing young creators and that commitment grows stronger. We’re expanding our beloved sewing camps to include after-school clubs and holiday programs throughout the year, ensuring more children have access to creative endeavours.

We’re also thrilled to announce that the long-anticipated e-commerce website launches finally on 1st May, 2025. There, you’ll find all our lovingly crafted pieces available for you to shop directly.  

And holding true to our values of mindful consumption instead of seasonal sales - we’ll be offering discounted digital gift vouchers for a limited time only - a small way to encourage thoughtfulness over impulse shopping!

From the very bottom of our hearts, we want to thank every single one of you, parents, carers, friends, and of course, our wonderful little giants. 

Sukie G, King, Rudy, Uma & Fen, Skanda, Anaïs (Hey Babes), Sol, Maëlle, Elliott & Jude, Jamin, Otto & Inca, Dhru & Aditi, Fynn, Sofia, Sofia LW, Penelope, Anouk, Athena, Aubry, Avy, Monae, Mica, Delphi, Niriayh, Anu & Dai, Angelica, Mia & Matilda, Max & Jude, Baxter & Hector,  Semus & Saoirse, Romy  & Corto, Nyx, Mari & Letty, Romy G, Nair & Nala, Hope, Nahiya, Zora & Gabby, Aphra, Nia & Nakia, QB, Eliza & Aylmer, Icquera, Willow, Kobi, Mila J, Mina, Kymani, Amayah, Wylder & Land, Thea & Lorelei, Nono & Avy, Edith, Ivy, Billie, Oli & Sofia, Mo, Amrith & Ayaan, Astrid, Roxy & Cosi, The de’Rosee’s, The Poole’s, The Dolberg’s, Orla, Casper, Jessie & Sam, Beau, Red, Dora, Inigio, Cassandra, Ilona & Sammy, Charlotte & Colin, Jonah, Zane & Ruben, Olisa & Zoe, Eskil & Ida, Nell, Oren & Ira, Arthur, Freya, Otis, Noah & Yara, Penny & Jasper, Robyn, Eesa, Zoe, Amelia & Benji, Mo, Hen, Nyla, Marlo, Astrid, Iris, Dylan, Viktor, Amari, Mauvre, Omey, Nai, Manyiel, Abiel & Ayen, Destiny, Bear B, Oscar & Ceaser, Felix, Sukie & Leah, Issac, Matisse, Hannah & Jasper, Amale, Inez & Julian, Stevie & Romy, Kit, Amelia & Miriam, Ira & Serene, Emmanuela, Lira-Rose & Ancilla, Soa, Astrid & Sigrid, Iris, Delilah, Finley & Siblings, Emily, Alexander, Bee, Stan & Boaz —and so very, very many more of you, who’ve left an indelible mark!

This pause is brief, and our next chapter promises to be even more exciting. We cannot wait to see you all again soon - with love and so very much respect,

Team That’s Not Fair London.