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Dearest all
I'm hoping my email finds you well and enjoying the sunshine!
A little update:
We’ve been sewing like fiends, often late into the night and I’m so happy to say the new collection is finally ready. Woooohoooo!!
I’m incredibly proud of what’s been created — it’s fun, bold, and by far the loudest, most colourful collection yet.
We carved out a space in the studio, set up lights, a backdrop, and have been taking product photos as pieces were completed. That said - the images just do not feel right, there’s variation in sizing and Im not happy with them. So rather than rush the final stretch after all this effort, have made the call, just today — to reshoot the entire collection.
We’ve brought in the very talented team at ‘Little Red Panda’ to professionally photograph all the flat lay product shots.
I want the visuals to reflect the care and detailing that’s gone into each and every piece, and for your experience shopping online to feel just as warm and personal as it did in-store.
Unfortunately, this means the launch will be pushed back slightly. We’re waiting on confirmation for the new imagery delivery date having just dropped off the pieces. I’m hopeful it won’t be more than a week or two.
As a gift card holder, you’ll still receive early access before the general public.
We’ll be in touch shortly with your personal password and updated access information as soon as we’ve confirmed the new date.
It’s been a steep (and brilliant) learning curve — from designing a larger collection, to increasing quantities (we’ve gone from 2 to 10 pieces per size), navigating shipping logistics, custom duties, e-fulfilment, photography, Shopify… it’s been A LOT. But we’re loving every second!
While we’re getting the final images in place, Gift Cards will remain on sale at a 30% discount, so if you want to grab additional or fancy treating someone else, there’s still time to do so before we launch.
Thank you again for your support and patience as That’s Not Fair London enters a new digital chapter.
Oodles and oodles of love,
Toene
Founder, That’s Not Fair London
Shop consciously, shop sustainably, celebrate value.
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