Exceptional design with 30% more value. A smarter way to shop.

At That’s Not Fair London, we are committed to reimagining children's fashion with integrity, craftsmanship, and conscious design. Each piece is thoughtfully made in our studio, timeless in aesthetic, and rooted in sustainability.

The Gift Card Flash Sale continues - now at 30% off, down from the original 50%. As we near launch, this offer will gradually reduce further.

As our community knows, to ensure quality and reduce waste, we produce in limited quantities with only a handful of pieces per size, per style.

In the lead-up to our e-commerce launch on 1st May 2025, we’re offering early supporters a chance to shop with purpose and secure access ahead of the crowd. Gift card holders receive 24-hour early access before the general release.

Whether you're purchasing for your own children or as a thoughtful gift, this is a meaningful way to experience the collection and make every pound go further.

Shop consciously. Shop sustainably. Celebrate value.